Pampered beyond measure by the "Central Mom," the Twelve Backside Tourist Area in Guizhou has grabbed headlines on CCTV's front page for four consecutive days, drawing intense media attention. Over 30 central and local media outlets have highlighted this booming destination during this year's May Day holiday, propelling it into the spotlight!

Pampered beyond measure by the "Central Mom," it made headlines on CCTV's front page for four consecutive days.

Closely watched by the media, receiving prominent coverage from over 30 central and local media outlets

This May Day holiday, Guizhou's Shierbehui Tourist Area has gone viral and become a hot spot.

Asia's longest cave, a National Geological Park, and a Karst Underground Museum

Bring the music festival right into the cave.

Cliffside Coffee, Cave Via Ferrata, Cave Library/Coffee…

New trends in trendy toys: fresh scenarios, innovative business models, and exciting new ways to play

Ultimate mountain resources combined with a one-of-a-kind adventure experience

Shierba is rapidly emerging as a mountain tourism destination with global appeal.

CCTV News Channel's "Morning News" program

[Big Market, Vibrant Energy]

"A Growing Number of 'Treasure-Like County Towns' Are Becoming Increasingly Popular for Tourism"

On May 4, CCTV News Channel's "Morning News" program featured a key report titled "A Batch of 'Treasure County Towns' Are Growing Increasingly Popular," highlighting the booming tourism trends in these hidden gems. The segment showcased the vibrant and dynamic integration of culture, tourism, and sports in Guizhou, particularly focusing on the region's innovative "culture-tourism-sports" initiatives. Among them, the "Cave Music Festival" held at Guizhou’s Shierbehui Tourism Area received widespread acclaim and praise, propelling the festival's popularity to new heights.

CCTV News Client Article

"Big Market, Big Energy | Cave Concerts, Cliffside Coffee, and Shopping Districts Break Into New, Trending Scenes"

On May 5, CCTV News' mobile app released "Big Market, Vibrant Energy | Cave Concerts, Cliffside Coffee, and Shopping Districts Break Into New, Trending Scenes," helping to amplify the reach of Guizhou's Shierbehui Tourism Area's "Cave Music Festival" during the May Day holiday.

CCTV News Broadcast Headline Report

"Consumer Vitality Continues to Unleash, Reflecting China's Robust Economic Momentum"

On May 6, CCTV News' flagship program "Xinwen Lianbo" featured a headline titled "Consumer Vitality Continues to Flourish, Highlighting China's Vibrant Economic Momentum." The report highlighted how the "Sol洞 Music Festival" at Shierbehui stood out among more than 20 music festivals that captured national attention during the May Day holiday, thanks to its rich cultural and tourism offerings, diverse consumption experiences, and innovative business models. By bringing the festival directly into a breathtaking underground cave—and even giving visitors the unique opportunity to enjoy a coffee perched on the edge of a cliff—the Shierbehui Tourist Area in Guizhou has introduced a fresh, immersive way to captivate travelers. This groundbreaking approach not only shifts the traditional "ticket-based economy" toward a more dynamic "interactive experience-driven economy," but also serves as a compelling example of how creative strategies like these can unlock long-term growth and sustainability in the tourism sector.

CCTV's Comprehensive Channel's "Focus Interview" program

[May Day Consumption Heats Up!]

"Culture and tourism consumption unlocks new opportunities, continuously activating untapped spending potential."

On May 7, CCTV's comprehensive channel featured a special report titled "May Day Consumption in Full Swing" in its program "Focus Interview." The segment highlighted how cultural and tourism consumption is thriving once again, with growing consumer potential being continuously unlocked. It focused on the unique shopping experiences created during the May Day holiday, leveraging local resources to craft one-of-a-kind attractions. A particular highlight was the immersive "Cave + Music" concept at the Shuanghe Cave Music Festival inside the Twelve Behind scenic area, showcasing a fresh and innovative approach to entertainment.