Corporate Culture

I. Corporate Mission: Protecting lush greenery and clear waters, together creating a new chapter for culture and tourism.

Rooted in the serene beauty of Qingxi Lake's picturesque landscapes, and committed to ecological conservation as our core responsibility, we leverage professional tourism development and management to bring nature’s splendor closer and more accessible, while ensuring that local culture can be preserved and passed down through generations. We are dedicated to delivering immersive, high-quality cultural and leisure experiences for visitors, providing a nurturing platform for our employees to grow and thrive, and injecting sustainable momentum into the local economy—ultimately fostering a harmonious coexistence of "ecological, social, and economic benefits."

II. Corporate Vision: Becoming a benchmark enterprise in the integration of ecology and cultural tourism

Deeply cultivating Qingxi Lake's ecological and tourism resources to build a cultural and tourism brand with national influence. Moving forward, we will continue exploring the innovative "Ecology + Culture + Experience" model, making Qingxi Lake the ideal destination for people seeking "a return to nature and a deeper connection with culture." At the same time, we aim to establish our company as a leading example in the industry—showcasing how ecological conservation and tourism development can thrive together. Ultimately, every journey begins with passion and ends in beauty.

3. Core Values: Ecology is our soul, integrity is our foundation, innovation is our wings, and mutual success is our path.

Ecology as the Soul: Respecting nature and safeguarding the ecosystem are fundamental to a company's survival and growth. By adhering to the principle of "development must yield to protection, while protection in turn fosters development," we will strictly enforce ecological red lines, promote green operations, and ensure that Qingxi Lake’s mountains remain lush, its waters greener, and its skies bluer—transforming our ecological strengths into sustainable development advantages.

Integrity as the Foundation: Treat tourists with sincerity, establish ourselves in the market through integrity, and foster team unity with openness. We remain committed to our service promises, uphold product quality, and maintain transparent operations—building strong, trust-based connections with customers, employees, partners, and all segments of society.

Innovation as the Wings: Breaking away from traditional tourism models, we focus on upgrading traveler needs by continuously innovating in product design, service experiences, and operational management. By integrating elements like technology-driven empowerment, cultural revitalization, and immersive scene creation, we aim to make the travel experience more personalized, emotionally resonant, and deeply meaningful.

Winning together is the way. Guided by the philosophy of "One family, one heart, working together," we share our development achievements with employees, collaborate closely with partners, and thrive in harmony with local communities. We respect regional cultures and the interests of indigenous residents, fostering job creation and income growth—ensuring that the benefits of tourism development reach everyone involved.

4. Corporate Spirit: Pragmatic and determined, daring to explore and take action, striving for excellence.

Pragmatic and Steadfast: Based on the realities of Qingxi Lake, let’s stay grounded and approach every task with diligence. From scenic area development to meticulous service details, from ecological conservation to operational management—we’ll adopt a pragmatic mindset, focusing on tangible results while advancing steadily.

Dare to venture and take action: Facing the transformations and challenges in the cultural and tourism industry, we must boldly break free from conventional thinking and dare to experiment with new approaches and models. With an open mind, let’s embrace change, seize opportunities for growth through innovation, and achieve personal breakthroughs by continuously exploring uncharted paths.

Striving for perfection: We are committed to delivering exceptional product and service quality, leaving no detail overlooked. From enhancing the travel experience of our visitors to optimizing operational efficiency at scenic sites, and from thoughtfully showcasing cultural heritage to implementing sustainable ecological conservation measures—every aspect is meticulously refined. It’s this dedication to excellence that allows us to craft a brand reputation built on craftsmanship and care.

5. Service Philosophy: Customer first, dedicated service, creating heartfelt moments.

Putting tourists' needs first, we deliver "warm, attentive, and personalized" service that makes every visitor feel right at home at Qingxi Lake. We listen closely to guests’ voices, respond swiftly to their requests, and proactively anticipate potential challenges—whether it’s guiding them through the entrance, helping them plan their itinerary, or assisting with dining, accommodation, and cultural experiences. Our goal is to provide thoughtful, all-around service that turns every trip into a cherished, unforgettable memory.

6. Team Philosophy: Joining hearts and minds, moving forward hand in hand, growing together.

♦ Respect the value of every employee, build a fair and equitable platform for growth, and encourage staff to leverage their strengths and fulfill their potential.

♦ Fostering a team atmosphere of open communication and mutual collaboration, enabling employees from diverse roles and disciplines to unite their strengths and create powerful synergy in the workplace.

♦ Focusing on employee learning and growth, we provide systematic training and development opportunities, enabling employees to advance and thrive alongside the company—and ultimately achieving a win-win outcome where both individual and organizational values are realized.